Helppli Expands to the US Childcare Market, Partnering with LineLeader

Press Release – June 2025

Helppli Expands to the US Childcare Market, Partnering with LineLeader

Helppli, a leading provider of all-inclusive marketing solutions tailored for the childcare sector, is thrilled to announce its expansion into the United States childcare industry. This exciting milestone is underpinned by a strategic partnership with LineLeader, the dominant childcare CRM platform servicing both the US and Australian markets.

A Trusted Name in Childcare Marketing

For years, Helppli has been at the forefront of digital marketing, lead nurturing, and enrollment solutions for childcare providers across Australia. The company’s deep expertise in navigating the unique challenges childcare businesses face — from generating quality leads to nurturing prospects and converting tours into enrollments — has driven measurable growth for its clients.

Now, leveraging its well-established collaboration with LineLeader, Helppli is poised to bring this expertise to the US market, helping American childcare providers boost enrollments, improve conversions, and increase occupancy.

Strengthening a Longstanding Strategic Alliance

“We’re thrilled to open up Helppli’s All-Inclusive Marketing Services to the US childcare industry,” said Jeromie, Director of Growth and Creative at Helppli. “We’ve been working closely with LineLeader and Australian childcare clients for years. With our recent expansion into the US, it makes perfect sense to continue this powerful partnership and support even more childcare providers in achieving their enrollment goals.”

How Helppli and LineLeader Transform Childcare Enrollments

At its core, the childcare enrollment journey involves multiple critical touchpoints: a family’s initial inquiry, scheduling and attending a center tour, and ultimately completing the enrollment process. Each step requires timely, personalized communication to keep families engaged and move them closer to enrollment.

Helppli’s marketing strategies are designed to feed this journey with high-quality leads and ensure families receive the right messaging at the right time. Integrated with LineLeader’s CRM automation, Helppli’s enrollment service helps providers:

Respond to inquiries more quickly: Immediate contact increases the likelihood of securing a tour.
Nurture leads consistently: Automated follow-ups to keep families engaged..
Drive tour attendance: Personalized reminders and communications reduce no-shows, as well as regular in person contact.
Convert tours to enrollments: Follow-ups to help to close enrolments, complete enrolment forms and book orientations.

This winning combination has proven effective in Australia and now represents a major growth opportunity for US providers who want to increase enrollment efficiency without overwhelming their teams.

Sharing Insights:

Jeromie on the LineLeader Podcast

To share this expertise, Jeromie recently appeared as a guest on the LineLeader podcast, offering valuable marketing strategies focused on lead conversion. During the episode, he highlighted how providers can leverage automation to optimize their funnel, transforming initial leads into tours and tours into successful enrollments — all while delivering a family-centric experience that builds trust and loyalty.

Helppli’s Enrolments Team Model - Available Soon in the U.S.

Helppli’s US expansion extends beyond marketing services which are already available in the U.S. In 2026, Helppli plans to launch its innovative Enrollments Team Model for US childcare providers, a service already in operation in Australia with great success.

This model centralizes enrollment communications into a dedicated team of specialists who manage inquiries and tours on behalf of providers. The benefits include:

US childcare providers will gain access to a turnkey enrollment support system designed to scale as their businesses grow, helping them remain competitive in a rapidly evolving market.

Exclusive Early Access for LineLeader Users

To celebrate this milestone, Helppli is opening a waitlist for US childcare providers eager to benefit from introductory pricing and early access to Helppli’s all-inclusive marketing services and upcoming enrollment support.

This exclusive opportunity is available only to providers who use LineLeader — the only childcare CRM capable of managing multiple locations while running sophisticated automation campaigns, reminders, nurture sequences, and lost opportunity recoveries at scale.

Joining the waitlist now means:

A Shared Vision for Childcare Success

At the heart of this expansion is a shared commitment. Helppli and LineLeader are united by a passion for helping childcare providers thrive, and their combined offerings are uniquely positioned to solve some of the industry’s biggest pain points: time-consuming marketing, slow lead response, and inconsistent enrollment follow-up.

“This is a natural partnership,” Jeromie added. “Both Helppli and LineLeader are passionate about the childcare industry and committed to making the onboarding journey for families—and the operational journey for childcare owners—seamless and efficient.”

From first impressions to final enrollment, Helppli and LineLeader provide a cohesive solution that delivers better outcomes for providers and families alike.

Ready to Grow Your Childcare Business?

The US childcare market is competitive, and providers need every advantage to attract and enroll families in today’s environment. Helppli’s proven marketing strategies, combined with LineLeader’s cutting-edge CRM platform, provide the tools and expertise to help your childcare business thrive.

Book a Call and Join the Waitlist!

Initial intake is limited. Secure your place and be among the first to access Helppli’s full-service marketing and enrollment support in the US.